Reading is slowly but surely gravitating from the traditional, paper, ink and print mode to a new era of digital format and delivery. With the advent of new devices, advancements in reading technology and deeper, wider and faster reach of internet, it is clear that the trend is irreversible. The new ‘reading model’ is likely to be a digital platform, which is device, format and technology agnostic, while providing rich and varied content choices in multiple languages to the reader anywhere, anytime. Recognising the emerging need, EC Media developed a new digital reading platform comprising of a portal, digital resources, devices, apps and seamlessly integrated it with various providers and players.
